How to give great customer service
By Wendy Shand of www.totstotravel.co.uk – winner of the Cisco Customer Kings award 2010
Just because you’re a small business, doesn’t mean you can’t give service that delights your customers. You don’t need a huge customer service department. Just follow these simple steps
Identify exactly who your target market is – what type of lifestyle do they have? Where do they live? What do they like doing/drink/eat/no. of kids/car they drive etc
Identify exactly who your target market is – what type of lifestyle do they have? Where do they live? What do they like doing/drink/eat/no. of kids/car they drive etc
Phone a sample of your database and do a detailed interview and ASK your customers what they think, what they would like you to do that you don’t do already, where could you do better, what they like.
Send out feedback forms or use survey monkey to survey your customers, act on the feedback
Take your idea to its logical conclusion – don’t just settle for token gestures, do it properly. For example, we provide family friendly holiday accommodation, so we don’t just provide a cot. We go the whole hog and provide everything parents need.
Dare to be different: Be courageous and innovative – stand out from your competitors by doing something differently
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The Signing Company is a Deaf led company that has been created to provide sign language opportunities for all. With sign language now being a valuable and sought-after tool to enrich communication...
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